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Van Rysel has announced the launch of the Van Rysel RCR Pro Ultegra Di2 Power Sensor in a new colourway: Abyss Green.
The launch of the RCR Pro in a bold and eye-catching colourway sees the Decathlon-owned brand push its WorldTour-stage-winning bikes further into a territory previously seen as the exclusive preserve of well-known USA-based brands and a certain German DTC brand, with the launch messaging further underlining this point:
“This bold and eye-catching colourway ensures that cyclists not only experience top-tier performance but also stand out on the road with a truly unique style.” – if you looked up ‘brand confidence’ in The Drum dictionary of modern marketing, this is what it would look like.
Hard not to admire how the global Decathlon business has been reinvigorated by its early 2024 brand and strategy relaunch.
Certainly, the Van Rysel brand has ridden a wave, taking the performance cycling sector by the horns, showing a brand and marketing energy which comes from what many would have previously considered a very unlikely source.
 Talking bike stuff
As a conversation opener, and a statement of intent, the Van Rysel RCR Pro features a frame which weighs in at 790 grams for a size Medium.
Key Features:
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Ultra-High Modulus Carbon Frame & Fork: Engineered for maximum efficiency, the frame and fork are tested in wind tunnels to ensure exceptional aerodynamics.
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Lightweight Design: Weighing just 7.35 kg (size M, tubeless setup), this bike is both lightweight yet rigid
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Inpeak Power Meter: Equipped with a reliable and accurate Inpeak power sensor, the bike is perfect for serious cyclists looking to elevate their training.
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Shimano Ultegra DI2 12S Groupset: Ensures seamless, precise shifting for an unparalleled riding experience.
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Swiss Side HADRON² 500 Wheels: F1-inspired engineering offers top performance with minimal drag and exceptional stability.
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Continental GP 5000 S TLR Tyres: Ride faster and with more comfort, thanks to these tubeless-ready, puncture-resistant tyres.
To explore the Decathlon global rebrand in more detail, click here. To read about the financial impact this strategic shift has had on the business’s financial performance, click here.
