Tag Archives: Decathlon

Global sports business Decathlon has invested in Rebike Mobility GmbH, described as “Central Europe’s leading second-hand e-bike company”, via its own innovation hub, Decathlon Pulse. Munich-based Rebike Mobility GmbH – founded in 2018 by managing directors Thomas Bernik, a successful serial entrepreneur, and Sven Erger, a long-time mountain biker with …

Following on from July news that Niner Bikes had launched a direct-to-rider website, the brand has today shared that it is now available via the Decathlon UK online store. The business sees the move as a strong means to bolster eyes on for the Niner Bikes brand, with the UK …

Fusion Media, an integrated PR and marketing agency specialising in cycling, sport and public affairs, has been appointed by Decathlon to lead global communications, paid media, and marketing for its cycling brand, Van Rysel. This appointment follows Fusion Media’s campaign to launch Van Rysel earlier this year in the UK. …

Van Rysel has announced the launch of the Van Rysel RCR Pro Ultegra Di2 Power Sensor in a new colourway: Abyss Green. The launch of the RCR Pro in a bold and eye-catching colourway sees the Decathlon-owned brand push its WorldTour-stage-winning bikes further into a territory previously seen as the …

Van Rysel has announced the launch of three new performance-focused road helmet models with the arrival of RCR, FCR and the XCR. At launch, the brand points to designs optimised for delivering higher performance, and enhanced safety – common elements shared by three distinctly different helmets. RCR: The Air Jet …

Decathlon UK has announced its latest partnership with Cycling UK, focused on a commitment to make cycling accessible to people of all ages, backgrounds, and abilities – inspiring people across the UK to rediscover the joys of cycling. To celebrate the announcement, ‘Be a Bike Hero’ will launch as a …

Van Rysel has opened its first store in London, housed in Decathlon Surrey Quays. Custom-built to showcase its products in a unique setting, the new retail space is set to redefine the brand experience. The launch of the Van Rysel store marks a significant milestone in Van Rysel’s expansion strategy, …

Fusion Media has been appointed by Decathlon UK to grow the reach of Decathlon’s expert cycling brand, Van Rysel. Fusion was appointed following a competitive pitch. Their remit will see the agency support the expansion of Van Rysel in the UK across media relations, buying, influencer marketing and physical events. Van …

Italian shoe brand DMT will be on show at the most significant global mountain bike races this year, thanks to a new collaboration with the Decathlon Ford Racing Team. Wearing DMT shoes, made by Diamant S.r.l., during the 2024 and 2025 seasons will be American champion Savilia Blunk, Belgian champion …

Alex Snow, workshop manager for the flagship Decathlon store in Liverpool, explains how his team are hoping to help the local community