BikeBiz Bicycle and cycling retail news
Global sports business Decathlon has invested in Rebike Mobility GmbH, described as “Central Europe’s leading second-hand e-bike company”, via its own innovation hub, Decathlon Pulse.
Munich-based Rebike Mobility GmbH – founded in 2018 by managing directors Thomas Bernik, a successful serial entrepreneur, and Sven Erger, a long-time mountain biker with a formal background in mechanical and industrial engineering – offers subscription and rental options, having, at launch, set a goal to become the most popular and successful cross-brand platform for premium e-bikes.
Sharing the news via social media Decathlon CEO Barbara Martin Coppola comments: “Rebike’s innovative business model takes on large quantities of used e-bikes from well-known bike leasing companies, to then give them a new life.
“With the largest e-bike refurbishment centre in all of Europe, their modern and proprietary repair methods are able to restore these bikes to ‘like new’ condition with a 2-year warranty.”
The blended business model which Rebike Mobility operates offers a variety of solutions for differing needs, including used, as-new premium e-bikes (www.rebike.com) at a reasonable price, and an attractive e-bike subscription model (www.ebike-abo.de). Bikes presented to customers span a wide range of categories and models, whilst the business also runs e-bike rental stations (www.rebike-verleih.de) in popular vacation regions.
In the B2B sector, Rebike rents e-bike fleets to rental partners, hotels and companies and buys used branded e-bikes from leasing companies, rental partners and companies.
The product portfolio exclusively includes e-bikes and S-pedelecs from leading brand manufacturers such as Merida, Husqvarna Bicycles, R Raymon, Flyer, KTM, Orbea and others.
Through the company’s own value chain, the life cycle of each individual e-bike can be significantly extended, making an important contribution to sustainability and climate protection.
A new chapter for the e-bike circular economy in Europe
In sharing the news, Franck Vigo, CEO Decathlon Pulse comments: “This investment is incredibly important to us because it reflects our deep commitment to circularity, and it aligns perfectly with our strategy to foster a more sustainable future within the cycling industry.”
With Decathlon’s global reach and Rebike’s expertise in digital integration, refurbishment, and end-to-end value chain management, we’re set to transform how Europe moves—sustainably.
For the business, the point regarding established scale and reach is also re-emphasised when highlighting that “the demand for e-bikes in Europe is skyrocketing, with 100 million e-bikes expected to be in circulation by 2030”. Here, the fact that Rebike is seen as “the DACH region leader in the refurbishment and sale of second-hand e-bikes.” becomes even more important and valuable.
A spokesperson for Decathlon Pulse further highlights that “this partnership aligns with our mission to foster innovative solutions that promote sustainability and growth in the mobility sector”.
The announcement concludes “We look forward to working with Rebike’s talented team and their investors, including Circularity Capital, Tengelmann Ventures, Parkshore, and Vorwerk Ventures, to reshape the future of mobility in Europe.”
Image credit: Rebike Mobility GmbH / Decathlon Pulse
