BikeBiz Bicycle and cycling retail news
Italian engineering firm Formula, best known for its mountain bike and motorcycle suspension and brakes, is now applying its knowledge to the utility bike market with the Cargo suspension fork and Utile disc brake.
Both have been specified by French cargo bike company Ello Molibité on a fleet of bikes supplied to supermarket giant, Carrefour.
The bikes, equipped with the Formula’s Cargo fork and Utile brakes, have been deployed at the new Carrefour Market in Roquebrune-Cap-Martin on the French Riviera.
Cargo bikes for delivery service
Interestingly, the bikes will be put to work as part of Carrefour’s high-demand online delivery service, which sees the business transporting up to 100kg of groceries on each delivery and covering around 80 kilometres a day.
The Cargo fork and Utile brake were chosen as they increase safety and comfort for the rider, while also being low maintenance – reducing running costs over the lifespan of the bike.
They are backed up by Formula’s 10-Year Support Promise, which makes parts, spares and support available for 10 years.
Future plans
At the moment, both Cargo fork and Utile brakes are only available as a B2B sale. As awareness grows, the business will then look at aftermarket sales opportunities.
About Formula
Formula is an Italian engineering company which emerged from motorcycle manufacturer AIM. Founded in Tuscany, in 1987 by Andrea Becocci, Formula is credited with creating the first mountain bike-specific hydraulic disc brake.
Today the business is still owned by the Becocci family and produces high-end brakes and suspension for both bicycle and moto applications. For MTB the business offers forks, shocks, brakes and wheelsets, all aimed at longer travel applications across trail, enduro, and DH.
Amongst the product range, the brand includes a limited edition Josh Bryceland Selva fork, with only 100 made, created for the Red Bull Hardline. The fork features custom tuning, as well as unique graphics and laser etching.
