Fusion Media, an integrated PR and marketing agency specialising in cycling, sport and public affairs, has been appointed by Decathlon to lead global communications, paid media, and marketing for its cycling brand, Van Rysel. This appointment follows Fusion Media’s campaign to launch Van Rysel earlier this year in the UK. …
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Van Rysel has announced the launch of the Van Rysel RCR Pro Ultegra Di2 Power Sensor in a new colourway: Abyss Green. The launch of the RCR Pro in a bold and eye-catching colourway sees the Decathlon-owned brand push its WorldTour-stage-winning bikes further into a territory previously seen as the …
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Van Rysel has announced the launch of three new performance-focused road helmet models with the arrival of RCR, FCR and the XCR. At launch, the brand points to designs optimised for delivering higher performance, and enhanced safety – common elements shared by three distinctly different helmets. RCR: The Air Jet …
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VIA Criterium takes place this weekend in Kings Cross, London, as part of the London Cycling Festival, with the event having doubled in size since last year’s event. This year sees Van Rysel celebrate and support the riders with a host of activations across the weekend as well as showcasing …
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Van Rysel has opened its first store in London, housed in Decathlon Surrey Quays. Custom-built to showcase its products in a unique setting, the new retail space is set to redefine the brand experience. The launch of the Van Rysel store marks a significant milestone in Van Rysel’s expansion strategy, …
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