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Classified Cycling, the Belgium-based drivetrain brand, has strengthened its leadership team with the appointment of Dennis Weijers as chief commercial officer.
With an extensive background in strategic marketing and sales within the sports industry, Weijers takes a wealth of experience and expertise to further propel Classified’s growth and presence.
Weijers joins Classified from Shimano Europe, where he served as director of marketing.
At Shimano, he contributed to the continued success of the Shimano brand, driving growth through strategic marketing and sales initiatives, digital marketing transformation, and partnerships.
Prior to Shimano, Weijers held various leadership roles at TomTom, where he managed and expanded market segments across multiple regions.
Mathias Plouvier, Classified CEO, said: “We are thrilled to welcome Dennis to the Classified leadership team. His extensive experience and proven track record in the cycling and sports technology sectors make him the ideal candidate to help steer Classified into its next phase of growth.”
In his new role at Classified, Weijers will oversee all commercial operations, including sales, marketing, and customer engagement strategies.
His appointment comes at a crucial time as Classified continues to expand its product offerings and market reach.
Following the announcement, Weijers added: “I am incredibly proud to join Classified at such a pivotal time for the company.
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“Classified is renowned for its innovative approach to drivetrain technology, and I am eager to build on that strong foundation, fostering a culture of excellence and innovation to deliver exceptional value to our customers and partners.
“I look forward to this adventure and to being part of a highly motivated team that is pushing the boundaries of innovation in the cycling industry.”
The news of Weijers’ appointment comes in quick succession following James Vickers’ arrival as head of marketing and communications.
