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British cycle helmet maker Dashel is launching a new charity collaboration helmet with Sea Shepherd.
Sea Shepherd is a marine conservation organisation that engages in direct action campaigns to defend wildlife and conserve and protect the world’s oceans.
The launch follows the success of the ‘Ocean Edition’ range, which was in such high demand that Dashel is having to launch the new range to meet demand.
Having always had environmentally-responsible processes and sustainability at the top of the list of priorities for its helmets – along with safety and style – the collaboration with Sea Shepherd means all helmets in the new range will feature a ghost net loop.
This is a loop made from discarded fishing nets, which are found and removed from oceans by Sea Shepherd, reducing the danger to marine life.
Bracenet then turns the old nets into loops, which Dashel purchases to affix to the rear of the Dashel helmets, in place of the regular faux leather version.
These loops are suitable for attaching lights to the helmet and improving cyclist visibility out on the roads.
The batch at launch have been retrieved from The Baltic Sea.
Not only is Dashel supporting Sea Shepherd in purchasing the materials made from the ghost nets, for each helmet sold, Dashel will also donate 10% of the sale to Sea Shepherd, to further support the work of this non-profit marine conservation organisation.
The new helmets will be available in both adult and child sizes. The adult helmet will be offered in black, featuring Sea Shepherd’s own distinctive Jolly Roger logo at the back, while children can choose from a black helmet with the Jolly Roger and a blue helmet which sports Sea Shepherd’s whale logo.
Also included with the kids’ helmets is information about how they’ve helped towards saving the seas by wearing a ghost net loop.
And the environmental responsibility of the range does not stop there. It is considered in every element of the manufacture, distribution and even end of life of the cycle helmet.
The Sea Shepherd Edition helmet is delivered in a recyclable cardboard box and a reusable drawstring backpack made from 3.5 recycled PET bottles. Even the swing tag cable is biodegradable.
For safety reasons, the industry standard is that helmets should be replaced every three to five years, and Dashel asks customers to send their helmets back for recycling every five years, so that no plastic goes to landfill.
The new range is available online at: dashel.co.uk with an RRP of £85 for adult sizes and £55 for kids.
