Classified, the Belgian drivetrain brand, is strengthening its leadership team by appointing Koen van der Weerd as head of sales. The announcement follows the recent appointments of Dennis Weijers as chief commercial officer and James Vickers as head of marketing and communications. With more than a decade of leadership experience …
Read More »Classified see TdF TT action with Ineos Grenadiers
Classified Cycling, the Belgium-based cycling drivetrain technology innovator, took to the start line at the Tour de France this past weekend. During Sunday’s final stage, which, for the first time since 1989, was an individual time trial, the brand saw Ineos Grenadiers utilise Classified’s Powershift Hub technology with a Princeton …
Read More »Classified appoints Dennis Weijers as chief commercial officer
Classified Cycling, the Belgium-based drivetrain brand, has strengthened its leadership team with the appointment of Dennis Weijers as chief commercial officer. With an extensive background in strategic marketing and sales within the sports industry, Weijers takes a wealth of experience and expertise to further propel Classified’s growth and presence. Weijers …
Read More »Classified Cycling appoint James Vickers as head of marketing and communications
Belgium-based drivetrain innovator Classified Cycling has strengthened its leadership team with the appointment of James Vickers as head of marketing and communications. With a career spanning almost 20 years, Vickers brings extensive experience in strategic marketing, brand development, and communications. Prior to joining Classified, Vickers held key roles at several …
Read More »Classified Cycling launches three new carbon wheelsets
Classified Cycling has launched the R36, R50, and G42 carbon bicycle wheelsets with the aim of enhancing the climbing, aero, and gravel riding experience The “R” series stands for road wheels, while the “G” refers to gravel wheels. The lightest option, the R36, is made for climbing but can also …
Read More »Parcours and Classified launch first Powershift enabled disc rear wheel
British wheel brand Parcours and Belgian technology company Classified have collaborated to unveil the world’s first Powershift-ready solid disc wheel. This is the latest development from the two companies who announced a long-term technical partnership in January. This wheel and drivetrain configuration combines the aerodynamics from Parcours Disc2 with Classified’s …
Read More »Classified enters mountain bike market with Powershift Boost hub
Belgian drivetrain technology company Classified Cycling has announced the launch of a mountain bike-specific Powershift hub system. The new mountain bike product, the Powershift Boost hub, together with Classified’s new 11-40t 12 speed cassette, has a gear range of 530%, the largest of any drivetrain system on the market. Entry …
Read More »Wheel brand Parcours and technology company Classified announce long-term technical partnership
British wheel brand Parcours and Belgian technology company Classified Cycling have announced a long-term technical partnership. Parcours wheels are now available with Classified Powershift technology for the full road and gravel range, with more announcements and partnership developments planned for later this year. Powershift-enabled Parcours wheels were also displayed as …
Read More »Classified Cycling raises €22 million to strengthen business development and expand into e-bike market
Belgium-based Classified Cycling has closed a funding round of €22 million led by Active Partners, the investors behind cycling brands Rapha and Evans Cycles. Existing investor Bridford Investments Limited is continuing to support Classified by participating in the round. The company’s investors include Olympic and World Champion riders, Tom Boonen, …
Read More »BikeBiz’s guide to the latest chains, gears and cranks
BikeBiz takes a look at the latest chains, gears and cranks from some of the leading brands in the sector, including Izumi, Gusset Components, KMC, Campagnolo, Shimano, Absoluteblack, Race Face, Cane Creek, SRAM, Classified, Rotor, Sunrace and Praxis This guide first appeared in October’s edition of BikeBiz magazine – get your …
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