BikeBiz Bicycle and cycling retail news
Ride Concepts has announced two new additions to its team based out of the Fox Factory UK head office, with committed mountain bikers and long standing industry professionals, Nathaniel Hall and Jonny Howe coming onboard.
Hall takes more than a decade of experience in the bike industry, having worked with brands such as Specialized, YT Industries, and Sigma Sports.
He’s a specialist in B2B and B2C relationship management, with a deep understanding of the industry. At Ride Concepts, Hall will oversee B2B sales, manage B2C customer service and lead the grassroots UK ambassador programme.
Calling the trails of the Surrey Hills home, he is often found at local Enduro races or enjoying a mid-ride cuppa in Peaslake.
Howe has spent time at Saddleback where he specialised in relationship management with IBDs across the UK and with Intense Cycles as the UK market manager sitting across sales and marketing departments.
His role at Ride Concepts will see him manage the B2B accounts across the UK and focus on re-establishing the brand’s presence in the market.
Howe will be based remotely in the South West, near Bristol and can be found out most weekends riding steep-tech in the valleys of South Wales.
Dan Smith, manager of business development EMEA, Fox Factory and UK director, said: “We are thrilled to have Nat and Jonny join the team.
“As core members of the industry who have a track record of building market leading brands and introducing new products, we look forward to the Ride Concepts brand enjoying a return to form in the IBD network under their careful stewardship.
“The current product line up has new revisions and changes based on rider feedback. As the brand expands into new product categories for SS25, we know that Nat and Jonny will fully grasp this opportunity to present a well rounded product story to retailers, laying the foundations for future brand growth.”
