News

Partnerships, acquisitions and investment news throughout the cycling industry

The top five jobs in the bike trade this week – 22nd November

The BikeBiz jobs board helped fill more than 720 positions in 2023, and listings are still on the rise. Here’s our latest top five… Graphic Designer & Content Creator – Wheelbase Wheelbase is one of the UK’s leading retailers for premium bicycles, with over 30 years of experience in the …

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Look Cycle acquires Pembree to strengthen gravity range

Look Cycle has announced the acquisition of Pembree. It is hoped that this will advance its commitment to the gravity MTB market through Pembree, the British brand known for high-performance, sustainably made gravity pedals and accessories. Federico Musi, CEO of Look Cycle, commented: “This acquisition strengthens Look’s commitment to pedals, …

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Pearson Cycles announce OEM wheel partnership with Ere Research

Pearson Cycles has announced an OEM partnership with Ere Research. This will see the British bike brand offering Ere Research wheels across its core range and at all price points. Ere’s Genus and Omnia wheelsets will be available on the Shift and Forge road bikes, while the Tenaci is available …

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Niki Burnley joins Adaptive DCS as area manager

Adaptive DCS is continuing its growth trajectory with the appointment of Niki Burnley as area manager for Central (South) England and South Wales. A seasoned professional with more than 30 years of experience in the bicycle industry, Burnley takes expertise in sales, business development, and operations, along with an understanding …

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Bike Matrix celebrates 365 days live: A year in review

A year ago, Bike Matrix introduced its ‘brake pad finder’ – the first step in a mission to transform the bicycle industry, by offering a comprehensive compatibility solution to all retailers, service providers, manufacturers, and riders – seamlessly connecting replacement parts to a specific bike. As the business looks back …

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Project 529 teams up with Hubtiger to combat bike theft

Project 529, a leader in bike registry and recovery, has joined forces with Hubtiger, known for its cloud-based repair and rental software, to strengthen the fight against bike theft. By combining Project 529’s bicycle registry platform, 529 Garage, with Hubtiger’s network of hundreds of bike shops worldwide, the collaboration aims …

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Strava expands mapping tools with Night and Weekly Heatmaps

Strava has announced the release of two new heatmaps: Night and Weekly Heatmaps features further empower subscribers to make informed route selection decisions, as well as adapt adventures with confidence, even as the seasons change. For subscribers completing their activities in the late evening or early morning hours, Night Heatmaps help …

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Adaptive DCS appoints Red Cloud as marketing partner

Adaptive DCS has announced that it is partnering with Red Cloud Marketing for its marketing communications activity in the UK. Having recently announced an exclusive deal to bring NS Bikes and Rondo back to the UK alongside their growing portfolio of brands including 3T, Limar, Repente and UDOG, Adaptive has …

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Team Visma | Lease a Bike and Rouvy announce new for 2025 partnership

Rouvy, the indoor cycling app which has built its name by bringing real routes around the world to indoor training, has announced a new partnership with Team Visma | Lease a Bike. In a bid to optimise training and race-readiness, Team Visma | Lease a Bike sought out a virtual cycling …

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VeloBrands become UK distributor for Mudhugger mudguards

VeloBrands has announced it has been appointed as the official UK distributor for Mudhugger, the manufacturer of mudguards designed for mountain biking, gravel riding, and all-terrain cycling. Engineered by riders, for riders, Mudhugger mudguards have become known for their robust construction, compatibility with a wide range of bikes, and easy …

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