BikeBiz Bicycle and cycling retail news
Adaptive DCS has announced that it is partnering with Red Cloud Marketing for its marketing communications activity in the UK.
Having recently announced an exclusive deal to bring NS Bikes and Rondo back to the UK alongside their growing portfolio of brands including 3T, Limar, Repente and UDOG, Adaptive has appointed Red Cloud to look after all brand and company communications with immediate effect.
Red Cloud Marketing, formed by Mark Almond in 2007, has established itself as a marketing and PR resource for bike industry brands of all sizes across the UK, Europe and North America.
Reflecting on a partnership which enables Adaptive to offer its partner brands a strong and proven in-house marketing support package, Adam Garner, Adaptive DCS Director and co-owner comments:
“Adaptive’s flexible approach to UK distribution allows us to tailor our service provision to each partner’s exact needs – working with Mark at Red Cloud is a key part of this flexibility as we can offer bespoke marketing support suited to each brand’s exact objectives and budget.
“We look forward to working together to deliver results for our brand and retail partners”
Speaking about the prospect of working with the Adaptive DCS team, Red Cloud’s Mark Almond comments: “The Adaptive DCS model is one that immediately appealed to me when I first met the team.
“Their innovative approach to distribution and country representation offers brands several different ways to market and I am excited to see how Adaptive grows and develops in the coming years alongside their already impressive brand portfolio.
“I look forward to helping the Adaptive team and their brand partners meet their future objectives
in any way I can”
Red Cloud will be responsible for planning and delivering all marketing activity for both Adaptive and its brand partners alongside their Derbyshire based team which, as recently announced, also now includes Andrew McIntosh as NS Bikes and Rondo Country Manager.
Brands interested in a conversation with Adaptive DCS can contact Dale Vanderplank at sales@adaptivedcs.com or by calling 01332 922148.
Enquiries about services offered by Red Cloud Marketing can be made via mark@redcloudmc.com
