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Pearson Cycles has announced an OEM partnership with Ere Research.
This will see the British bike brand offering Ere Research wheels across its core range and at all price points.
Ere’s Genus and Omnia wheelsets will be available on the Shift and Forge road bikes, while the Tenaci is available on the On and On gravel bikes.
“Ere Research’s commitment to providing premier components aligns perfectly with what we offer at Pearson Cycles,” says Scott Davies, CEO of Pearson Cycles.
“Ere is certainly one to watch, during testing their wheels our team were blown away with how they performed.
“By working closely with them we can continue to offer cyclists unmatched ride quality delivered by bikes injected with personality. We are always striving to provide the best possible bikes and components which is why we have selected Ere as new component partner moving forward.”
Ere wheels are developed and tested in-house in Ommen, The Netherlands.
With extensive expertise in wheel design, Ere engineers wheels that not only excel in offering riders speed and aerodynamics but also durability and comfort.
Proven at the highest level, Ere provides the Belgian World Tour cycling team Intermarché-Wanty with time trial wheels.
Piet van der Velde, CTO of Ere Research, adds: “Ere Research is excited to partner with Pearson Cycles, providing a selection of on- and off-road across its range.
“This collaboration represents a major step forward in Ere’s mission to deliver high-performance, reliable, and beautifully designed components to cyclists worldwide.”
As one of the oldest bike brands in the industry, van der Velde sees working with Pearson Cycles as an important milestone for Ere Research.
van der Velde continues: “Partnering with them aligns us with a brand that shares our commitment to quality, innovation, and the pursuit of excellence.
At Ere, our passion lies in creating products that perform at the highest level and enhance the overall experience for riders while offering outstanding value.
“Pearson Cycles’s long-standing legacy and dedication to craftsmanship resonate deeply with our values and we’re excited to bring our technology and expertise to their incredible range of bikes.”
