BikeBiz Bicycle and cycling retail news
Pashley Group Limited has announced the appointment of Andy Smallwood to the role of chief executive officer (CEO), effective today, June 3, 2024.
Smallwood takes with him a passion for cycling and a wealth of product life cycle, brand development and commercial experience with more than two decades in the cycling industry.
He is well known and regarded from his roles as managing director of Boardman Bikes and most recently as CEO of Ribble Cycles – where, for more than seven years, he led and transformed the business to where the British bike brand is today.
Adrian Williams, Pashley chairman, stated: “I am delighted to welcome Andy onboard. From my first meeting with Andy, it was clear that we shared the same passion for product design, brand integrity and company culture and as we forge ahead – his breadth of experience, strategic and commercial insight and creativity will be invaluable to the Pashley business as we accelerate our forward journey, further developing our customer and product proposition and the Pashley brand.”
Working closely with Williams and the Pashley team, as CEO Smallwood will define the strategic direction for the Pashley business and brand, leading the team as the business embarks on its next phase of evolution and growth.
Commenting on his new role, Smallwood added “I feel very fortunate to have the opportunity to work with Adrian and the Pashley team, leading this historic British cycling brand into the future and I can’t wait to get started.
“The essence of the business is very well positioned and aligned to the core environmental, cultural, and social factors driving the long-term growth in cycling. The future is very exciting for Pashley.”
Pashley Cycles remains as one of England’s longest established bicycle manufacturers.
Founded in 1926 and based in Stratford-upon-Avon, it is one of only a handful of bicycle manufacturers remaining in the UK.
