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Rapha has announced that Fran Millar will become its new CEO, effective Monday, September 23.
According to an update issued by the brand, Millar will offer an “unparalleled wealth of experience and passion for cycling” to Rapha, as it enters a new era of growth and innovation.
“Fran Millar’s career is a testament to her dedication to cycling and her ability to drive transformative change, ” said Steuart Walton, co-founder of RZC, the investment firm that acquired Rapha in 2017.
“Her extensive background in the cycling world includes pivotal roles with Team Sky and Team Ineos, where she played a critical role in securing seven Tour de France victories. ”
Following her success in cycling, Millar was appointed CEO of Belstaff in 2020 and was tasked with developing a turnaround strategy for the business.
Over the last three years, she has sought to improve financial performance, reposition the brand, lead cultural change and implement operational efficiencies.
“Rapha is one of the most iconic brands in sport and has huge potential for its next phase of growth,” said Millar.
“It has been a constant presence in my life and career, a brand I have always loved, referenced and returned to. This role combines everything I am passionate about and I am honoured to lead Rapha into the exciting next chapter of its journey.”
Millar’s career began when she established the FACE partnership in 2000, which went on to represent a host of British cycling talent
FACE developed the Smithfield Nocturne with Rapha and Condor Cycles in 2006 and managed the Nocturne Series for six years.
Post FACE, Millar played an important part in the successes of Team Sky and then Team Ineos Grenadiers.
“Fran’s appointment marks a significant milestone for Rapha,” said Rapha founder, Simon Mottram.
“Fran has been a friend of Rapha since 2006 when she helped us establish and run the Nocturne series of races. She then introduced us to Dave Brailsford and Team Sky, culminating in our successful four year partnership.
“Fran’s deep understanding of the cycling industry, combined with her proven track record in leading high-performance teams and brands, positions her uniquely to guide Rapha into its next chapter. ”
Millar’s appointment as CEO will be Rapha’s fourth in as many years.
Founder Mottram had been at the helm for 17 years until he stepped down and was replaced by William Kim in late 2021.
In November 2022, Kim left the position due to personal reasons with long-term Rapha employees Francois Convercey, Rapha’s former chief brand and marketing officer, and Daniel Blumire, former chief commercial and product officer, taking over as joint managing directors.
