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GT Bicycles has announced an exclusive partnership with Silverfish to distribute GT Bicycles in Germany.
Effective Sunday, September 1, 2024, Silverfish will offer a comprehensive GT product line including the brand’s World Cup Winning MTB’s, multi-award-winning Gravel line, and P&A through IBDs in one of the EU’s biggest bicycle markets.
In 2022, GT moved the brand back to its birthplace of Southern California and brought in brand specialist Jason Schiers to assemble a new team to maximise GT’s potential for a new era.
Working with world-class distributors is a key component of GT’s future success and Silverfish is the first partnership forged under this long-term plan.
Ash Clark, International Sales Director at GT, commented: “It’s a real honour to build this new partnership with Silverfish.
“Along the process of forging our relationship it became clear we share a common culture and passion for bikes, both in our commitment to the sport and our speciality in the off-road space. Above all, we have a common vision for the expansion of the GT brand in Europe.”
Silverfish’s Managing Director, Matthew Osborne, commented, “Most MTB or BMX riders have a GT story. With over half a century of innovation, GT is a brand that every mountain biker has either owned or dreamed of owning. Thanks to Jason’s vision for the brand, focusing on IBDs and introducing new, ‘drool-worthy’ bikes, GT looks set to win over both riders and dealers.
“We’re pumped to be part of this journey and after spending time with Jason and his team, the synergies between Silverfish and GT are clear, as both are deeply rooted in off-road cycling culture. It’s a privilege to be chosen as their partner for Germany, and above all, I think this is going to be a lot of fun!”
Aside from GT’s mountain and gravel models that will complement the existing Silverfish portfolio and bring new sales opportunities to the company.
Retailers wanting to find out more about coming onboard with GT, should speak to Philipp Rother, Territory Manager (Deutschland & Österreich), Philipp.rother@silverfish-uk.com or contact Silverfish via sales@silverfish-uk.com.
