BikeBiz Bicycle and cycling retail news
Body Rocket, the tech start-up behind the world’s first and only real-time aerodynamic drag force measurement system for cyclists and triathletes, has announced the appointment of Matthew Hutchings, joining the Brighton-based business as head of sales and marketing.
Having spent nearly four years as UK country manager at glucose monitoring wearable tech brand Supersapiens, Hutchings brings a wealth of experience in communicating and retailing technologically advanced high-performance sports products to discerning audiences.
Of his appointment, Hutchings comments: “I am extremely excited to have joined such an innovative company at the forefront of aerodynamic real-time data analysis.
“Body Rocket’s pioneering efforts in this field are truly impressive, and I am eager to contribute to this dynamic team. Together, I am confident that we can drive significant performance gains for triathletes and cyclists worldwide.
Speaking of the performance optimisation opportunity which Body Rocket product offers athletes, Hutchings notes: “The potential to revolutionise the way athletes train and compete through cutting-edge technology is a thrilling prospect.
“By leveraging advanced aerodynamic data, we can offer unprecedented insights and optimisations, ultimately enhancing athletic performance and efficiency. This role represents an exciting challenge, and I am ready to dive in and contribute to our shared success.”
With pre-orders for its system of sensors set to open on Monday, September 16, 2024, this represents a key period for the brand and one in which it looks to cap off many years of development.
Talking about the businesses new team member, Eric DeGolier, Founder of Body Rocket, said: “We’ve always recognised that investment in good people is vital for tech startups.
“Body Rocket is reaching a point where we know we have the best product in the market, but without a strong individual to spearhead outreach to consumers and retail partners, that’s as far as it would go.
“We’re incredibly pleased to say that Matt is that person and we look forward to benefitting from the experience and enthusiasm he brings to the team.”
