Edinburgh-based Unicorn Inc has announced the appointment of Blair Whiteside to the role of sales agent, covering the north of the UK and Ireland, effective immediately. Established in early 2023, Unicorn Inc is the UK brand partner for Body Glide, Goodr sunglasses, and Grayl water purifier and filter bottles. Appointing …
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British Cycling Events has announced a long-term strategic partnership with global sports, events and representation company, IMG, to support the long-term growth and sustainability of the federation’s events portfolio and generate new revenue to reinvest into the sport. The six-year partnership will see IMG assist with production, media rights distribution, …
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The Magura TechAcademy is returning with information about products, maintenance and service as well as innovations for the 2025 model year. Eleven modules cover the complete training programme, which is otherwise only available at Magura on-site training courses. The TechAcademy is now in its fourth consecutive year and has become …
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Hailing from three separate Shimano Service Centres in the Netherlands, Jelmer Bijvang, Berend Bervoets and Kevin Smit (Team Netherlands) have been announced as the winners of the first-ever European Bike Mechanics Championship. Demonstrating their technical prowess, clear communication and teamwork, their ability to quickly identify and fix complex mechanic issues …
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Ison Distribution has announced the appointment of Patrick Joscelyne in the new position of marketing manager and brand manager. He returns to Ison after an eight-year absence and as part of his role, he will take over the brand management of Surly, a brand with which he has a wealth …
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After 36 years, Ross Patterson is stepping down from his position at Whyte Bikes. Nikki Hawyes, Whyte’s CEO, announced that the long-serving and well-respected team member will leave the business at the end of October. Patterson has dedicated more than three decades of his professional career to Whyte and its …
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After the retirement of Nigel Roberts, Trek has announced the appointment of Jim Poulton as country manager for the UK+ business. Roberts leaves after 33 years at Trek and 26 years managing the business. “Nigel leaves with a great legacy,” says Harald Schmiedel, VP Trek Europe. “We wish him a …
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Adaptive DCS has announced a new partnership with Italian saddlemaker Repente, securing the right to represent the brand exclusively in the UK. This strategic agreement further strengthens Adaptive DCS’s portfolio of performance cycling products and will make Repente’s premium saddles readily available to UK cyclists through an extensive network of …
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TotalMTB, the mental health awareness group set up in 2019 by Ryan Oldfield, has announced a new team to develop the community further into 2025 and beyond. Dedicated to encouraging the use of mountain biking to help people improve their mental health, TotalMTB has been well received and supported by …
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Bosch eBike Systems is inviting dealers to the latest training sessions for its Model Year 25, with the fifteenth training season beginning this Autumn. October sees the start of dealer training, scheduled to take place across Europe, with more than 430 training dates in 21 countries. The training sessions provide …
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