BikeBiz Bicycle and cycling retail news
TotalMTB, the mental health awareness group set up in 2019 by Ryan Oldfield, has announced a new team to develop the community further into 2025 and beyond.
Dedicated to encouraging the use of mountain biking to help people improve their mental health, TotalMTB has been well received and supported by the bike industry since its inception.
It prides itself on providing a supportive community for people of all ages and backgrounds who are themselves, or know someone, suffering with mental health issues.
As well as raising funds and mental health awareness TotalMTB has also planted more than 20,000 trees and partnered various other charities along the way including: Yorkshire Bike Shack, The Dirt Fund Project, Dean Trail Volunteers, Dirt Sisters of Shred, Local Bike Shop Day, Women in Cycling Festival and Hidden Disabilities.
Now, heading towards 2025, there is a new team set to take the helm and continue the work started by Oldfield, who will remain part of the set-up.
To help get their message out to the world, TotalMTB will also work with longtime supporter Red Cloud Marketing to help communicate their activities going forward.
Richard Hurst, best known as the European Head for Wren Sports and the face of Instagram’s @dickingaboutTV, has been involved with TotalMTB since the very beginning and will be taking a lead role in its development going forward.
Joining Hurst will be Carl Dannatt (@cd_mtb), Carla Statham (@carla.statham), and Sally Owens (@mtbmums) with Oldfield supporting wherever needed.
“We are so enthusiastic as a team and cannot wait to unveil our new ideas for TotalMTB” says Hurst.
“The ethos and the vision will remain the same but we will be introducing some exciting new initiatives and building on the success of the CalmZone we launched at the Malvern’s Festival.”
Anyone interested to find out more about TotalMTB, visit: www.totalmtb.co.uk or @totalmtbuk on Instagram.
