BikeBiz Bicycle and cycling retail news
Adaptive DCS has announced a new partnership with Italian saddlemaker Repente, securing the right to represent the brand exclusively in the UK.
This strategic agreement further strengthens Adaptive DCS’s portfolio of performance cycling products and will make Repente’s premium saddles readily available to UK cyclists through an extensive network of independent bike dealers.
Massimo Farronato, Repente CEO, commented: “This new partnership marks an important step in expanding our market presence and ensuring even more efficient distribution of our products.
“The UK is a very important market for the cycling industry, so we are excited to start this collaboration with a young and dynamic partner like Adaptive DCS.
“One of the points on which we found immediate harmony is offering not only high-quality products but also an agile service that is attentive to the customer’s needs. We are confident that, together, we will achieve extraordinary results.”
Repente’s saddles are 100% handmade in Italy and are recognised for their lightweight, ergonomic design and craftsmanship.
The brand’s approach, incorporating advanced materials and precision engineering, delivers performance and comfort to cyclists of all disciplines, with features such as carbon fibre bases, ergonomic shapes, and minimal weight.
Dale Vanderplank, Adaptive DCS director and co-owner, added: “We’re excited to represent Repente here in the UK.
“Their passion and uncompromised approach to innovation, design and performance is apparent in every model in the range.
“The brand fits perfectly as another premium Italian brand, creating synergy alongside our bikes from 3T, UDOG cycling shoes, and Limar helmets.”
Adaptive DCS is keen to connect with potential stockists and anyone interested in learning more about Repente and its portfolio of brands.
Over the coming months, the company will reach out to a targeted list of retailers to showcase the new ranges.
Those interested in arranging an appointment or seeking further information should contact the team via sales@adaptivedcs.com or 01332 922148.
