Tag Archives: Pearson

Pearson Cycles has announced an OEM partnership with Ere Research. This will see the British bike brand offering Ere Research wheels across its core range and at all price points. Ere’s Genus and Omnia wheelsets will be available on the Shift and Forge road bikes, while the Tenaci is available …

Pearson has introduced the On And Off gravel e-bike with the aim of combining the benefits of an e-bike with the enjoyment of cycling. Engineered for the versatile cyclist, it goes beyond traditional boundaries with a performance motor and a robust carbon frame, designed to handle both the road and …

Pearson has announced its inaugural Steeplechase cycling event, taking place on 7th May. Staged across the Surrey countryside, the new sportive event will combine road racing and gravel riding, with riders given the opportunity to choose between two contrasting terrains. Gravel grinders can sign up to a 60km off-road ride …

Pearson has announced that it will be supporting suicide prevention organisation Campaign Against Living Miserably (CALM), as its official charity partner. Throughout the year, the partnership will see Pearson raise funds for the charity through its cycling events and work alongside CALM to create in-store panel discussions that bring the …

Pearson has moved all operations to its Sheen store in west London, after more than a century and a half in Sutton. Supported by its expanding online store, pearson1860.com, this will allow the company to focus on its own high-performance bikes and clothing, it said, as well as premium bike …

A new trade body has formed with the aim to highlight issues facing retailers – with its first target the Cycle to Work scheme’s “financially unsustainable” model. The Bicycle Dealers Association (BDA), made up of Bespoke Cycling, Cotswold Cycles, Cycle Exchange, Cyclefit, Pearson Cycles, Saddle Safari and Velorution, with other …

Pearson has launched its new spring/summer range with the help of artist Greg Coulton. A finalist in 2019’s Illustrator of the Year, Coulton has created a design which “keenly nods to the brand’s unrivalled history and celebrates its evolution”. His illustration, entitled ‘Sheen’, has been adapted and applied to the …

Action for Happiness and The Mental Health Foundation will benefit from 100% of the ticket cost of the Inside Out rides

Hammerandtongs is an agile road bike, while Off Grid is custom-built to tackle the "toughest" gravel paths

Pearson Cycles will celebrate an incredible 160th anniversary next year. Rebecca Morley caught up with co-owner and director William Pearson to find out more about the world’s oldest bike shop