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Look Cycle acquires Pembree to strengthen gravity range

Look Cycle has announced the acquisition of Pembree. It is hoped that this will advance its commitment to the gravity MTB market through Pembree, the British brand known for high-performance, sustainably made gravity pedals and accessories. Federico Musi, CEO of Look Cycle, commented: “This acquisition strengthens Look’s commitment to pedals, …

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Niki Burnley joins Adaptive DCS as area manager

Adaptive DCS is continuing its growth trajectory with the appointment of Niki Burnley as area manager for Central (South) England and South Wales. A seasoned professional with more than 30 years of experience in the bicycle industry, Burnley takes expertise in sales, business development, and operations, along with an understanding …

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Save the date: Details confirmed for BikeBiz Awards 2025

Hot on the heels of a successful return last month, the date and venue for the BikeBiz Awards 2025 have now been confirmed. Following feedback from those who attended, the event will once again be hosted at The Button Factory in Birmingham, taking place on Thursday, October 16, 2025. Situated …

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Latest Features

Santafixie presents its own line of handlebar tapes

Santafixie, the online urban cycling store and manufacturer of fixie bikes and components, is expanding its own product catalogue with 10 models of handlebar tapes. A spokesperson for Santafixie said: “Named SNTFX Special, they are obviously special. “Not only because of the quality of the material with which they have …

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What is PR and how can it help your business?

By Kate Allan, Compete PR This piece first appeared in the September edition of BikeBiz magazine – get your free subscription here Richard Branston famously once said: “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” PR is all about reputation. It’s the …

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