BikeBiz Bicycle and cycling retail news

Edinburgh-based Unicorn Inc has announced the appointment of Blair Whiteside to the role of sales agent, covering the north of the UK and Ireland, effective immediately. Established in early 2023, Unicorn Inc is the UK brand partner for Body Glide, Goodr sunglasses, and Grayl water purifier and filter bottles. Appointing …

British Cycling Events has announced a long-term strategic partnership with global sports, events and representation company, IMG, to support the long-term growth and sustainability of the federation’s events portfolio and generate new revenue to reinvest into the sport. The six-year partnership will see IMG assist with production, media rights distribution, …

The Magura TechAcademy is returning with information about products, maintenance and service as well as innovations for the 2025 model year. Eleven modules cover the complete training programme, which is otherwise only available at Magura on-site training courses. The TechAcademy is now in its fourth consecutive year and has become …

Hailing from three separate Shimano Service Centres in the Netherlands, Jelmer Bijvang, Berend Bervoets and Kevin Smit (Team Netherlands) have been announced as the winners of the first-ever European Bike Mechanics Championship. Demonstrating their technical prowess, clear communication and teamwork, their ability to quickly identify and fix complex mechanic issues …

Ison Distribution has announced the appointment of Patrick Joscelyne in the new position of marketing manager and brand manager. He returns to Ison after an eight-year absence and as part of his role, he will take over the brand management of Surly, a brand with which he has a wealth …

By Cycling UK CEO and BikeBiz Awards judge Sarah Mitchell

Rebecca Morley catches up with Bikeability CEO Emily Cherry

This month’s edition of the mag sees freelance writer Graham Wilgoss explore what the cycling landscape could look like in five years’ time with the help of Chris Boardman and others

Isadore Apparel’s Peter Velits and John Wedlake tell Rebecca Morley the story behind the brand and its core focus on sustainability