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Sarto Bikes has confirmed the appointment of Graeme Freestone King as the brand’s exclusive agent in the UK.
Following the announcement, Freestone King said: “I visited the Sarto Bikes in Italy earlier this year and spent two fascinating days at their factory. It was very clear to me, very quickly, that this was a company that I wanted to be involved with.
“The exacting nature and superlative quality of the work that they do, align perfectly with my own mindset. To represent them will be a great pleasure and I look forward to introducing the brand to those not familiar with it.
“In particular, I want to work closely with both the factory and UK clients, to build on and extend the recognition of Sarto in the UK market.”
Sarto has a well-respected history in Italy, with decades of experience building frames in a variety of materials.
The current product portfolio consists of fully hand-made bicycle frames and forks in carbon fibre, produced entirely in-house in Padova, close to the heart of Italy’s bicycle industry.
The production has, in the past, centred more on building frames for a small number of exacting customers under their own names.
In recent years, though, the emphasis has moved towards made-to-measure custom framesets, which Sarto’s construction method, refined over many years, is uniquely suited to.
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A range of off-the-peg options are also available, built using the same tried-and-tested methods and finished to the same standard.
Freestone King is well known to the UK cycle industry as Campagnolo’s long-time independent technical representative and creator of the Velotech network of technical training workshops.
Both of these aspects of his work will continue.
