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Strava has unveiled Athlete Intelligence, the platform’s Artificial Intelligence-powered feature that provides personalised insights based on activity data.
Available as a public beta to subscribers, Strava’s Athlete Intelligence makes it easier to understand performance metrics from a smartwatch or mobile phone so users can get the most out of each activity.
With Athlete Intelligence, Strava is implementing the latest technologies to help reduce friction in the user’s active journey.
This new subscriber feature analyses and interprets workout data into simple, personalised insights and guidance.
“The beta of Athlete Intelligence integrates the community feedback from the private beta and offers a considerably different experience with deeper context and analysis,” said Matt Salazar, Strava’s chief product officer.
“With more than 10 billion activity uploads on Strava, the data illustrates a unique picture for each user and represents their authentic effort. By distilling it to be more conversational, the goal of this feature is to help users better understand their performance.”
Over the past several months, Strava has fine-tuned Athlete Intelligence’s ability to analyse complex workout data into meaningful insights and guidance for athletes of all levels.
The upgraded feature offers stronger analytical capability to aggregate data trends from workouts logged over the past 30 days. It also provides smarter insights across pace, heart rate, elevation, power and Relative Effort, Strava’s proprietary metric for gauging intensity.
Additionally, it detects milestones and surfaces highlights like fastest pace, longest distance, highest Relative Effort, and biggest climb.
So how does it work?
Immediately after uploading a run, ride, walk or hike, Strava’s Athlete Intelligence summarises workout data into digestible insights to easily assess their effort and recognise trends based on recent activity history.
Within one tap, users can click into the activity and read their insights from the feature.
Users can opt out of Athlete Intelligence at any time by clicking the “Leave the beta” button within the feedback module.
Available globally in 14 languages as a public beta, Strava will continue to evolve Athlete Intelligence with future updates, further investing into training and building the next iterations.
