BikeBiz Bicycle and cycling retail news
Precor has announced a strategic global distribution agreement with SPIA Cycling Inc., the new owner of Stages Cycling.
This partnership aims to enhance the availability and support of Stages Cycling products in new markets and for existing customers.
Under this agreement, Precor will serve as the North American distributor for Stages Cycling’s commercial product lines, with distribution rights expanding to additional regions worldwide in the coming months.
By leveraging Precor’s sales, service, and distribution network across more than 100 countries, Stages Cycling products will reach commercial clubs, hospitality venues, educational institutions, multi-family residential complexes, corporate wellness centres, country clubs and other commercial facilities.
Dustin Grosz, CEO of Precor, stated: “Stages Cycling is a global leader in the cycling industry, with products trusted by professional cyclists and indoor cycling studios worldwide.
“We are excited to bring their innovative cycling products to our customers who seek best-in-class equipment backed by reliable service and support.”
Stages Cycling’s product line-up includes the Stages SC3, favoured by some of the world’s leading fitness operators, and the SC2, the top-selling bike in the global boutique cycling sector.
Additionally, Stages Studio offers cloud-based advanced data analysis, group display, and indoor cycling experiences.
Paddy Murray, VP of global sales and marketing at SPIA Cycling, added: “We are delighted to partner with Precor, a company that shares our commitment to innovation, quality, and customer service.
“This agreement will enable us to better support our existing customers and markets while providing exceptional service and support, ultimately helping us grow our market share.”
This is the first significant announcement for Stages Cycling since it was acquired by the Giant Group Taiwan in September 2024.
Information on other international distribution is still to be confirmed but we can expect further updates in the coming months as the brand re-establishes itself in both the OEM and aftermarket sectors.
In the UK, Saddleback continues to supply products and offer the Stages Factory Install service to customers.
