BikeBiz Bicycle and cycling retail news
Saddleback has announced a distribution partnership with Trickstuff, bringing easier access to the premium German braking brand for dealers and consumers in the UK.
Founded in 2004 by Michael Habighorst through the desire to improve the status quo of braking performance, Trickstuff has built a reputation for making some of the most desirable and high-performance brakes and braking accessories within the cycling industry.
Oli Hunter, MTB category manager at Saddleback, commented: “I am very excited to announce our new partnership with Trickstuff, their 20 years of dedication to producing the best performing brakes in world is something that resonates in everything they do as a company, and fits perfectly with our brand ethos here at Saddleback.
“Making these legendary brakes, pads and rotors widely available to the UK and Irish markets is our first focus with products arriving late September.”
Over the years, Trickstuff has worked with many athletes and teams, including the likes of the Atherton Team and Nina Hoffman to name a few.
This pursuit of performance aligns with the ethos of Saddleback and the rest of the performance oriented portfolio.
“We’re thrilled to join forces with Saddleback and bring our brakes and brake parts to the UK,” added Max Gärtner, international sales manager at Trickstuff.
“With their two decades of experience and our mutual love for biking, Saddleback is the perfect partner for us.
“Their portfolio of premium brands and their passion for top-tier equipment align perfectly with our commitment to delivering the highest standards of quality and performance.”
Trickstuff products are now available through Saddleback for the UK and Ireland , with more stock arriving soon.
As well as supplying components, the Bristol-based distributor will be offering a host of technical support to retailers.
Dealers should contact an area representative for more details or the customer services team on info@saddleback.co.uk or by telephone on 01454 285285.
