Tag Archives: Saddleback

Saddleback has announced a distribution partnership with Trickstuff, bringing easier access to the premium German braking brand for dealers and consumers in the UK. Founded in 2004 by Michael Habighorst through the desire to improve the status quo of braking performance, Trickstuff has built a reputation for making some of …

Saddleback has announced the addition of Rudy Project to its portfolio of products. Founded in 1985 in Treviso, Italy, Rudy Project was born out of the belief that “performance starts in your head.” This philosophy led to the vision of creating sport-specific sunglasses that integrated with helmets. Rudy Project has …

In an Olympic year, the XC bike market tends to see a raft of new offerings. Not to miss out on the hype train, Moots is bringing its unique Ti knowledge and experience to the party with the launch of the MXC. The team from Steamboat Springs, Colorado has, with …

Saddleback has announced the addition of Kogel Bearings to its portfolio of brands for the UK and Ireland markets. Established in 2013, Ard Kessels founded Kogel to resolve his long-standing frustration of poor quality bearings on premium bicycles. Kogel Bearings has since built a range of bearing solutions for bottom …

On Friday, May 21, 2004, while Petacchi was winning Stage 12 of the Giro d’Italia in Treviso, Andy Wigmore, founder and managing director of Saddleback Ltd, was registering his fledgling company at Companies House in Cardiff. Through a global financial crisis, Brexit, the subsequent currency crash, a global pandemic and …

Saddleback has announced the launch of a new direct-to-consumer (D2C) UK-centric website, Sportful.co.uk, taking the Italian brand D2C for the first time in the UK marketplace. In sharing the news Saddleback points out that Sportful apparel has supported some of the greatest stories in the rich history of cycling with …

Saddleback Ltd has bolstered its external sales force for MTB in the north of England and Scotland. As of Monday, April 8, respected area sales manager Jonty joined the Saddleback family. Bright takes with him a wealth of MTB experience following his 20 years in the industry, to focus on …

Wilderness Trail Bikes (WTB) has joined the Saddleback family of brands. For more than 40 years, WTB has been innovating its portfolio of cycling products. From its humble beginnings, with the founders tearing down Mt Tam back in 1982 on ill-equipped cruisers, WTB now produces a range of tyres, saddles …

Chris King Precision Components is set to re-release its popular matte mango anodized components after an 18-month hiatus. Matte mango will be a part of King’s 2024 colour assortment from now on, which includes black, matte black, two tone black gold, midnight, matte turquoise, red, silver, gold, and 3D violet. …

Cycle distributor Saddleback has just added Feedback Sports to its portfolio. US-based brand Feedback, which offers premium bike stands, portable trainers and bike storage systems, was previously distributed by 2Pure in the UK, before the distributor went into administration earlier this year.  Bristol-based Saddleback will now be responsible for bringing …