BikeBiz Bicycle and cycling retail news
On Friday, May 21, 2004, while Petacchi was winning Stage 12 of the Giro d’Italia in Treviso, Andy Wigmore, founder and managing director of Saddleback Ltd, was registering his fledgling company at Companies House in Cardiff.
Through a global financial crisis, Brexit, the subsequent currency crash, a global pandemic and recently during a cost-of-living crisis that has affected the industry like no other event in living history, Saddleback has weathered the storms, held true to its founding principles and maintained its position in the performance cycling market.
On the 20th anniversary, Wigmore comments: “To think that Saddleback is now 20 years old is incredible. It really doesn’t seem that long ago that Sarah and I were packing orders from the living room of our semi-detached house and excited about every sale we made.
“Granted the volumes have grown over the years but the enjoyment gained from supplying the world’s leading products to the trade has never faded. We remain deeply grateful to our staff, suppliers and of course retail partners and look forward to continuing this for many years to come.”
While celebrations are underway, Saddleback has announced that, for today only, there will be 20% off selected brands on the Saddleback B2B.
Richard Mardle, brand director, adds, “20 Years is a good chunk of time and it’s hard to think we’ve managed to get away with calling this a job, providing a home for some of the best brands in the industry.
“Ok, it’s not all been easy, but it does help when bikes are your passion and this single passion has brought together an amazing group of people who have helped build upon our beliefs. Shiny bike stuff is just cool.
“Thank you to everyone who has played a part along the way.”
