BikeBiz Bicycle and cycling retail news
MAAP, the Melbourne-based cycling and performance lifestyle apparel brand, has launched the latest collection of its Alt_Road apparel.
Since its debut in 2021, Alt_Road has been MAAP’s call to those looking to turn their Out of Office on and escape to wild and out-there terrain on bike.
The latest Alt_Road collection wants to bring this message to more people than before by expanding the range to include products precision engineered to help cyclists go further.
The new collection expands the scope of MAAP’s Alt_Road range to support more riders pursuing off-road adventures than before. Developing a crafted system that can be modified to match a wide range of off-road riding, straddling the line between gravel riding, bike packing and in a first for MAAP, cross country mountain biking.
Central to this expansion are two new products designed to work in combination with one another, the lightweight Alt_Road Cargo Bib Liner and the Alt_Road Overshort.
Storage is taken care of by a triple pocket system on the rear of the bib liner which sees two large, accessible zip pockets layered beneath a single open topped pocket.
On-bib storage removes the need to wear a jersey with pockets, or allows riders to double up the storage on longer rides.
Another addition to the range is the Alt_Road Wind Jacket and Vest.
Crafted from a Pertex® Equilibrium fabric that offers fast-drying protection from the elements while still providing next-to-skin airflow for optimised comfort and temperature regulation.
A two-way zip allows riders to dial in fit and airflow to their exact needs on the trail, and a cinching system provides greater aerodynamics and protection through the wind and rain.
For riders that prefer to ride wearing a Tech Tee, Alt_Road now has three options.
First of which is the new Alt_Road Zip Tee. A ripstop stretch woven panel takes care of durability while a bonded rear pocket with secure zip closure to keep valuables safe.
Long and Short Sleeve Tech Tee’s have been a part of Alt_Road since its inception. This latest collection sees them redesigned with improved lightweight, durable and fast drying fabrics with UPF30+ as well as a small bonded rear zip pocket.
Longstanding Alt_Road products are still present and are available in updated colour palettes.
Help Wanted Programme
MAAP is working to enable grants, community events and greater awareness of the impactful programmes being provided by select local non-profit environmental organisations.
Helping to ensure the essential work they do in preserving the wild spaces we enjoy is able to continue.
To bring attention to these efforts a series of ‘Help Wanted’ events and rides will be taking place around the globe, encouraging the MAAP community to come together and do what they can to support conservation any way they can.
