BikeBiz Bicycle and cycling retail news
Ribble has shared news of a collaboration with DJ Spoony, creating a unique Special Edition Ultra SL R.
Ribble’s in-house design and paint studio created DJ Spoony’s dream machine Ultra SL R using a bespoke Gold Flame, Black and Gold paint design.
DJ Spoony’s logo features on the forks and headset top cap, with handwritten lyrics from one of his favourite songs on the inside of the seat stay.
Equipped with Shimano DuraAce Di2, and a Fizik Arione saddle, the Ultra SL R is finished with a custom set of Mavic wheels.
The brand presented the new bike, in DJ Spoony’s vinyl room, shortly after he fronted 30 Years of Garage at this year’s MOBO Awards.
DJ Spoony (Johnathan Joseph BEM) commented: “Cycling is all about the social aspect for me and this bike will be a talking point.
“I love the idea that when I check my bike over before every ride I’ll see the lyrics, the song always puts a big smile on my face and will help me get up the hills! I can’t wait to get this bike out onto the road – I know how fast they are and how stunning they look, but this bike takes it up a gear (no pun intended).”
The brand points out that Joseph has been riding Ribble for the past year after first seeing the Ultra following a stage appearance at a bicycle show.
Joseph is passionate about cycling for physical and mental health and is looking at creating an open-to-all cycling social ride with Ribble, to promote well-being, health and happiness.
As part of this brand collaboration, DJ Spoony has curated a Ribble X Spoony playlist inspired by the Ribble Ultra SL R, and designed to get people cycling. More info on DJ Spoony’s Dream Machine – Turntables to Tarmac with Ribble Cycles – Ultra SL R can be found here.
