BikeBiz Bicycle and cycling retail news
Conductor – the creative agency dedicated to cycling and member of Gruppo Media – the owners of Rouleur, have launched Conductor Productions.
Utilising decades of campaign creation and image-making experience across the Conductor and Rouleur teams, the new department will support brands in creating film and photography that stands out in today’s visually cluttered world.
Over many years, the team, led by MJ Jackson and Jonathan Davies, have created a body of work that covers the entire spectrum of marketing and brand-building activity – from brand hype films to new collection and production launches, event, athlete and ambassador activations and brand asset library creation.
Working across stills and motion, the Conductor Productions team is adept at crafting assets that deliver the story of the product or brand in a highly creative manner of exceptional quality.
Conductor co-founder, MJ Jackson said: “Whether shooting new film and photography, refreshing existing assets or a mixture of both, Conductor Productions look beyond the world of cycling for inspiration and aim to elevate the visual language of the sport we all love.”
Coinciding with the announcement, Conductor Productions and Ribble have collaborated on the launch of the new Ribble Allroad Road+ Collection
Shot in Andorra over two days, the project takes inspiration from the classic films of Jean-Luc Godard and iconic cinematic moments such as the opening scene of The Italian Job. The Road + film tells the story of four friends who are inspired, by a mysterious character, to ‘add more adventure’ to their cycling.
Using this narrative, the film beautifully showcases the range of models in the collection – the competitive Allroad SL, top-of-the-range Allroad SL R and the e-road bike version – Allroad SL R e.
Selecting an Andorran-based team including, Nik Howe, Alex de Cortada and stills photographer Brazo di Hierro, the concept was brought to life across the short film and a wide selection of stills that captured the spirit of the new collection.
Ribble Head of Marketing and PR, Sasha Castling said: “From initial briefing and discussions the team quickly brought to life our ideation with a stunning genre-challenging production, capturing the romance of riding through the intrigue and the unknown of European cinematography and all set in a stunning location.
“Conductor Productions absolutely delivered the inspirational cycling film I was looking for. And that soundtrack…”
