EBCO has announced the newest addition to its sales team with Anthony Stirrat appointed as Scotland and northern England account manager.
This strategic appointment highlights EBCO’s commitment to enhancing sales capabilities, expanding market reach, and providing customer service.
Stirrat adds a wealth of sales expertise to the team, with 18 years of experience gained from industry brands and distributors.
His extensive technical knowledge, acquired through collaborations with all a number of industry motor and battery manufacturers, enhances his ability to deliver tailored solutions to EBCO’s partners.
Stirrat’s background extends beyond sales, having represented Great Britain at the Barcelona Olympics and competing in cycling events worldwide.
Chris Needs, CEO of EBCO, said: “We’re excited to have Anthony Stirrat join our team. His extensive sales experience and passion for excellence are a perfect fit for our company culture.
“Anthony represents the final piece of the puzzle that completes our team. We are fully equipped to cover the crucial markets of Scotland and the North of England.
“This expansion into an important area signifies our determination to deliver outstanding service and achieve unparalleled success for EBCO within the industry.”
This appointment is a significant milestone for EBCO, as the brand continues to push its boundaries, embrace new challenges, and establish itself as an industry standard for sales excellence.
A spokesperson for EBCO added: “We are dedicated to delivering exceptional service, achieving unparalleled success, and expanding our market presence.”
EBCO will be attending COREbike later this month at Whittlebury Hall, Towcester, from Sunday, February 18, to Tuesday, February 20.
The brand is actively seeking to expand its reach and implement a dealer network to get its bikes closer to the rider.
A spokesperson for EBCO said: “Discover the future of urban mobility at COREbike with EBCO, a proud member of TVS Motor group, renowned for its commitment to innovation and excellence in the automotive industry, including the iconic Norton Motorcycles.
“Join us in the Hockenheim room for an exclusive showcase of our cutting-edge e-bike collection. Immerse yourself in the perfect blend of innovation, British style, and sustainability.”