BikeBiz Bicycle and cycling retail news
British cycle helmet maker, Dashel, has launched a new range of helmets for children, designed to grow with the child.
The concept sees the product last longer, making them more eco-friendly and also offer added value to the consumer.
Dashel recognises that children grow fast and sometimes cycle helmets, like shoes, are worn for one year and then thrown away as the child outgrows them.
To address this, the helmet has a ring dial adjuster inside, allowing it to fit heads as small as 52cm – approximately four-years-old.
This can be altered as the child grows and, when the adjuster feels too snug, it can be taken out and swapped for pads.
According to the brand, this makes the helmet fit up to two sizes larger, without compromising on safety.
When the helmet is finally outgrown it can be sent back to Dashel for recycling.
The Kids’ Ocean range comes in five colours, which includes two branded Sea Shepherd helmets – a Black Jolly Roger helmet and the Blue Whale helmet.
Each Ocean Range helmet has a loop at the back made from ghost net.
Ghost nets are discarded fishing nets. Global charity, Sea Shepherd locates and removes these dumped nets and Bracenet recycles them into new products.
Dashel, in partnership with Sea Shepherd and Bracenet, uses these ghost nets to create the loops for the back of the helmet.
These ghost net loops can be used for attaching lights to the helmet and improving visibility when scooting or cycling.
The first batch of helmets all have loops made from nets retrieved from The Baltic Sea.
These two helmets provide additional support to the charity with 10% of the sale price going direct to them (in addition to the purchase of the loops).
The new children’s range is available online now at dashel.co.uk and each helmet retails at £55.
