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Uplift, the mentoring programme set up in 2023 to match experienced female leaders in the cycling industry with the next generation of talent, has launched round three, with applications now open.
The career mentorship programme aims to give aspiring industry women access to an exceptional network of senior female professionals, ones who have already made an impact in the bike business.
During Eurobike 2024 the Uplift live panel and networking event saw attendees, and audience engagement, from industry colleagues across North America, Europe, and Asia.
How to apply
Applications for the third round are open – and close on the 2nd of September.
Anyone interested in applying can click here
Please send any questions to uplift@shiftactivemedia.com
Reflecting on the success of the programme’s first year, Rachael Burnside, head of marketing and growth at Shift Active Media. highlights:
– 283 Applications
– 40 mentees
– 6 live events (hosted in the UK, the USA, and Germany)
– 612 live event attendees
– 7 promotions / new roles
Why Uplift?
Given the current demographics of the cycling industry, which remains predominantly male – we’ve observed an unmet need for young aspiring female talent to have female leaders to speak to, and learn from (especially where this can’t be done within their existing organisations).
This observation has been corroborated from speaking to women in the bike industry, where significant numbers have expressed a real appetite and desire to have access to female leaders – so they can benefit from talking to those who have already successfully navigated the early part of their career, in an industry that can present additional hurdles.
How it works
The mentorship programme pairs future female leaders with mentors from a hand picked network of experienced women in leadership positions.
The mentors will provide invaluable access, insight, guidance and advice that will help future female leaders develop even more successful careers.
Uplift has the ultimate aim of helping to accelerate the progress and number of female leaders within the cycling business in the future, by creating strong networks, building confidence and increasing the visibility of female role models in the bike industry.
