Tag Archives: Silverfish UK

Silverfish UK has announced the appointment of Meg Whyte as its new demo and events manager. With brands such as Yeti, Norco, Fox, and Michelin in its portfolio, Silverfish is committed to delivering “exceptional experiences” that allow more dealers and riders than ever to explore and test the technology behind …

Transition has introduced a brand new Ripcord, the 24-inch wheeled bike which has taken young rippers to the next level for years. The completely redesigned Ripcord has been brought up to date and offers a platform ready for a new generation of riders to redefine their riding boundaries. An all-new …

Known for setting trends in bike colourways, Yeti Cycles has announced its latest colour options and together with Silverfish UK, advanced suspension upgrades for the 2025 line-up. With fresh colour choices and high-performance features, Yeti continues to empower riders who value style as much as performance. After dominating the World …

Silverfish has announced that Jonty Bright has joined the team as the bike sales manager for North England and Wales. With a history in the industry and a passion for bikes, Bright is set to elevate the presence of Yeti Cycles and Norco across these key territories for the distributor. …

GT Bicycles has announced an exclusive partnership with Silverfish to distribute GT Bicycles in Germany. Effective Sunday, September 1, 2024, Silverfish will offer a comprehensive GT product line including the brand’s World Cup Winning MTB’s, multi-award-winning Gravel line, and P&A through IBDs in one of the EU’s biggest bicycle markets. …

Michelin has developed an updated and enhanced version of its popular Lithion road tyre range, with the Lithion 4 designed for all-year-round cyclists who require maximum durability. Available in a wide range of sizes from 25c through to 32c, and in black or classic sidewall versions, Lithion 4 delivers modern …

Silverfish has become the exclusive Transition Bicycles distributor for Germany and Austria, with the Cornwall-based business taking on the role, effective Tuesday, April 30. In sharing the news, a spokesperson for the business said: “From all of us here at Transition Bikes in Bellingham, WA, we are happy to be …

Yeti Cycles has launched a new SB165, and, as with any product the Golden, Colorado, headquartered brand introduces, there is plenty of expectation, and much to say. As the launch announcement rightly points out, the new bike has big shoes to fill. Previous iterations have “been ridden off many cliffs …

French tyre manufacturer Michelin has been announced as a main partner of the Whoop UCI Mountain Bike World Series, with a five-year deal set to run until at least the 2028 season. The collaboration between Michelin and Warner Bros. Discovery (WBD) Sports will see prominent Michelin branding at all 15 …

Norco has released a reimagined carbon Fluid VLT e-MTB. Featuring a Bosch motor, a complete carbon frame, and updated geometry with a top-shelf component spec, the all-new Fluid VLT is described by the Canadian brand as “a lightweight package that looks, feels, and rides exactly like you want it to”. …