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PaceUp Media, a PR and marketing agency for cycling and endurance sports, has announced further team growth this summer with the addition of Jordan Matthews to its PR roster.
Matthews, an accomplished elite triathlete outside the office, joins the UK team already having agency and brand experience under her belt, having also been a product tester at a global cycling brand.
Before a recent injury which has curtailed much of her 2024 season, Matthews is a previous top 10 finisher at the Ironman 70.3 World Championships.
She joins as the latest PR executive and will be working across a number of client partners across running, cycling and triathlon.
“Jordan has already proven a great addition to the team with an established network, fresh creativity and a willingness to learn,” said PaceUp director, Tom Copeland.
“Her understanding of endurance sport from both a working perspective as well as on a personal level provides a great basis from which to grow.”
Launched in 2018, PaceUp develops and implements impactful communications for brands, events, professional teams and athletes through creative content and strategic PR and communications.
The PaceUp team is comprised of athletes who live and breathe sport, relishing a challenge both at and away from the office.
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Matthews joins following a restructure for the agency which has seen the establishment of a new Brighton office alongside its Clerkenwell, London base.
This has been done to better accommodate collaborative working across an increasingly geographically spread team, while also facilitating storage options for client partner products.
The summer of 2024 has already proven to be a busy one for PaceUp across a selection of international product launches, increasingly globalised remits across client partners, on-site work in Paris for the Tour de France and more.
