BikeBiz Bicycle and cycling retail news
Fox Factory UK has brought the Ride Concepts footwear brand back in-house and under direct management of its newly-expanded Fox UK team.
Sitting in the Fox Factory brand portfolio, with direct distribution from Fox Factory’s premises in the South East of England, Ride Concepts has its own team solely dedicated to building the brand and servicing customer needs.
The brand launched globally in the autumn of 2018 with the unconventional idea of being the first mountain bike-specific footwear company to offer a complete range of technically driven and tailored products for men, women, and youths.
Dan Smith, manager of business development EMEA and Fox UK director, said: “We are really excited to bring the Ride Concepts brand directly to UK bike shops.
“The new team are busy on the road, meeting with the IBD network to showcase the latest updated stock we have on hand, held in the UK, and are focussed on making RC products the go to’ preference for all mountain bikers.
“Whilst some model names remain, the entire range has experienced design and technology updates. The incoming SS25 product range includes new product categories forming a comprehensive rider protection portfolio and the new Tallac Mid shoe is sure to be a big hit for all season UK riding.”
The aforementioned Tallac Mid shoe was debuted in July this year, positioned to offer a protective and secure-fitting MTB shoe for aggressive enduro and downhill riders.
A PerformFit’ Wrap from the BOA Fit System delivers performance with micro-adjustable precision fit powered by Li2 and low friction TX4 Lace
Integrated D30 pads offer top-of-foot protection alongside 3D-moulded D30 collars to protect ankles from side impacts.
The Tallac Mid features the same reverse-hex outsole as the low-rise version and a Cordura bonded upper provides added durability and breathability.
