Eurobike strengthens management of brand and content

Eurobike is strengthening its team with an expert from its own ranks.

From September 1, 2024, Martina Rumschick will take over the newly-created position of head of brand and content for the international trade show.

In this role, she will oversee the strategic management of the Eurobike brand, enhance the show’s content and position the event in relation to its international competition.

Rumschick already has extensive professional experience with the leading trade fair for the bike and ecomobility industry.

Since the founding of event in 2021, she has already supervised Eurobike as a project manager, starting with the inaugural event in Frankfurt and has played a major role in shaping its development ever since.

The trade show, congress and event manager with an additional master’s degree in business psychology began her professional career in 2014 at Messe Frankfurt, where she held various positions until 2021.

“With the appointment of Martina Rumschick as head of brand and content at Eurobike, we are sending a clear signal for the growth strategy and are bolstering its international competitiveness,” says Fairnamic managing director Stefan Reisinger.

“With her extensive know-how, Martina Rumschick will make an important contribution to further expanding the brand and retaining its position as the leading global trade fair.”

Read more: UK cycling industry launches biggest ever e-bike battery safety campaign

Eurobike is the central platform for the bike and ecomobility universe. Together with visionaries from politics, business, society and the mobility industry, it creates space for communication, new ideas, change of perspective, and strong partnerships for innovative mobility solutions and new business models.

The 33rd Eurobike will take place on the grounds of Messe Frankfurt from Wednesday, June 25 to Sunday, June 29, 2025.

The three kick-off days reserved for the international expert audience (June 25 – 27) will then be opened up to the general public on the weekend of June 28 and 29, 2025.