BikeBiz Bicycle and cycling retail news

British Cycling has appointed digital marketing agency Spike to develop a new content strategy to help the national governing body “bring the joy of cycling to everyone”. Off the back of a successful Olympics where British Cycling delivered 11 medals, the Manchester-based organisation is aiming to broaden its reach, engage …

This week is a busy one for Zwift, with the Zwift Ride Smart Frame now available to buy, and the Zwift Ready programme launching. Zwift Ride Smart Frame now available After extensive ‘first look’ coverage by the likes of DC Rainmaker and Shane Millar GP Lama, the product is now …

The BikeBiz Directory will return for 2025, and you can get your business listed in the essential guide for the bike trade.  You can submit your business to be listed in the 2025 directory, which will be sent free to subscribers along with the December 2024 edition of BikeBiz.  Categories …

GW Manufacturing, based in Taichung, Taiwan, is a leading supplier to the bicycle industry with clients that range in size from boutique brands to internationally known companies. The business, which has years of expertise in designing and high-quality manufacturing enabling it to offer a comprehensive line of modern products including …

Melbourne-based cycling apparel brand MAAP has announced its latest road collection, with a selection of new products alongside fresh graphic capsules and updated classics. The range lands in time for MAAP’s Equinox Experience – twice a year the world is in balance, with 12 hours of light stretching across both …

By Anne Brillet, director, Unearth Marketing

An introduction to Tyre Glider, a welcome innovation for mechanics fed up with removing tyres the old fashioned way, from company founder Kevin Baker

After a major boom for business, Devonshire cycling kit manufacturer NoPinz anticipates a rough period for the trade – Alex Ballinger gets the full story behind the brand

BikeBiz catches up with Windwave MD Peter Nisbet