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Verbier E-Bike Festival returns this weekend

The Verbier E-Bike Festival returns to the Val de Bagnes region this weekend with organisers promising four days of “thrilling activities”. From Thursday, August 15, to Sunday, August 18, the event will offer scenic routes, and experiences for e-bike enthusiasts and outdoor adventurers. Since its inception, the Verbier E-Bike Festival …

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Lee Valley VeloPark to invest in track barrier

A number of improvements have been confirmed at Lee Valley VeloPark as the venue looks to cement its status as a “world class” venue. Following the opening of Lee Valley VeloPark’s gym, work will shortly start on a new track barrier and meeting rooms overlooking the track. The perspex barrier …

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Tern appoints Double Digit Communications for North America market

Double Digit Communications has announced a new working partnership with Tern Bicycles, becoming the Taiwanese brand’s agency of record in North America. Double Digit Communications sees the partnership as a unique opportunity “to be part of the team that will help more people connect with this iconic brand, and experience …

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Café du Cycliste arrives at the Giant of Provence

Café du Cycliste has opened the brand’s third retail space, in the village of Bédoin, at the foot of the legendary Mont Ventoux. Only a few mountain roads away from the brand’s home in Nice, the new boutique brings its premium cycling style to one of road cycling’s holy places. …

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Shimano extends partnership with Amaury Sport Organisation

In a move that underscores an ongoing commitment to cycling, Shimano and Amaury Sport Organisation (A.S.O.) have announced the extension of their successful partnership for an additional four years, now running until the end of 2028. Shimano’s long-standing relationship with A.S.O. is understandably seen as a testament to its deep-rooted …

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