BikeBiz Bicycle and cycling retail news
Mondraker UK is preparing to host an exclusive viewing of its new range of bicycles at The Wave, this July.
Located near Bristol, The Wave is the UK’s only inland surf lagoon and will form the backdrop to an event that gives IBD’s the opportunity to view and explore the latest designs and technological advancements from Mondraker Bikes before grabbing a board for a surf lesson.
The private, trade-only event will be held from Tuesday, July 16, to Thursday, July 18, when visitors will be able to view the latest models and speak to the team behind the Spanish brand.
All set against the picturesque surrounds of one of the UK’s premier surf and leisure destinations.
Mondraker has been at the forefront of mountain bike development for many years, and the brand is promising more of the same for next season.
The 2025 line-up features models that cater from a variety of disciplines including enduro, urban, electric, XC, gravel and trail.
A spokesperson for the brand added: “Whether your customers are seasoned professionals or passionate hobbyists, the new Mondraker bikes range offers something exceptional for everyone. Wheels and Waves give IBD’s the chance to capitalise on growing trends and emerging market segments.
“With a large e-bike offering, World Cup winning DH bikes, urban and gravel bikes all sitting alongside trail, enduro and XC machines, there’s a Mondraker for your customers. All backed by UK based staff, global marketing campaigns, fast delivery times and a user-friendly B2B.”
Why The Wave?
According to Mondraker, the Wave near Bristol is not just a venue – “it’s an experience”.
Known for its world-class inland surf lagoon, it provides the perfect backdrop for this event and the dynamic and adventurous spirit of The Wave aligns with the Mondraker ethos.
Dealers are invited to enjoy the scenery, view the latest Mondraker range, grab a drink or a bite to eat before perhaps, catching an afternoon wave.
Any UK retailers interested in attending the event and stocking Mondraker for 2025 are advised to email the UK team for details at: UK@mondraker.com
