BikeBiz Bicycle and cycling retail news
Santini Cycling has refreshed its customisable line with the launch of the new Custom Series, alongside a completely redesigned website, aimed at meeting the needs of both professional teams and amateur clubs alike.
The collection is the result of collaboration and feedback from athletes of World Tour cycling teams and professional triathletes supported by the brand.
Each piece is crafted with the same care and attention to detail that distinguishes the official jerseys, skinsuits, and garments worn by elite champions.
The collection features technical apparel for men, women, and children, designed for all seasons: from mild weather to pouring rain, from scorching heat to extreme cold.
The Santini Custom Series covers a range of exclusive new designs, as well as a range of product lines tailored to various disciplines, each with its own distinct name.
Made to Ride offers road, gravel, and MTB apparel for all seasons, featuring highly technical and aerodynamic garments – the same skinsuits and accessories worn by leaders of the Tour de France and the champions of the Lidl-Trek team – now available for customisation.
Made to Tri includes customisable triathlon skinsuits and two-piece sets for long-distance races, as well as Olympic/sprint formats, along with competition and training swimsuits.
Made to Run is the running collection, offering ultra-lightweight, breathable summer tops, shorts, and leggings, along with specialized winter gear for training. This line is perfect for triathlon teams and running enthusiasts alike.
Ride to Fly, a complete range of cycling apparel for kids, is designed specifically for the champions of tomorrow.
All the pieces in the Santini Custom Series collection are designed by Santini’s team of designers, who create tailor-made graphics based on the needs and ideas of each team.
Once the kit design is finalized, Santini manages the entire production process at its headquarters in Bergamo, Italy.
On the website www.santinicycling.com/custom, riders can explore numerous graphic templates offering inspiration for custom kit, along with a blog sharing stories from some of the teams supported by Santini, such as Reverb Cycling Team, TDT-UNIBET Cycling Team, and the La Sweat project. The blog will also feature future collaborations.
More information on how to order customisable Santini Custom Series apparel and to discover the full range, can be found at www.santinicycling.com/custom.
