Specialized Europe introduces ‘Gift a Better Ride’ helmet initiative

Specialized Europe GmbH has launched the “Gift A Better Ride – Helmet Support” initiative, a community-focused program aimed at equipping cycling clubs, foundations, and schools with high-quality helmets.

By providing helmets at no cost, Specialized strives to promote safety, inclusivity, and accessibility for cyclists of all ages and skill levels.

Through this initiative, eligible cycling clubs, schools, and youth foundations will have the opportunity to receive helmet support, allowing them to equip their members with top-rated protective gear designed for various cycling environments—from road cycling and mountain biking to city cruises.

The support program will include popular models like the Align II, Tone, Mode, Ambush II, Camber, and Tactic 4, which meet rigorous safety and quality standards.

How to Apply

Individuals may apply for eligible clubs and foundations in Europe (see country list mentioned below) for helmet support by filling out the application form available on Specialized’s website.

The application must contain information about the applicant and the club or foundation, including intended use for the helmets, number of users, and a brief motivation for applying.

Applicants must be 18 years of age or older, located in the same country as the club or foundation and have a valid connection to the organization, such as membership, leadership position, or, familial connection (parents, on behalf of their child’s school).

Gift a Better Ride is active in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland and the United Kingdom.

For more details on the terms and conditions of entry into the program visit www.specialized.com/free-helmet-support. Terms and Conditions, and the Social Package, can be viewed here.

Program Highlights

• Available Helmets: Models such as Align II, Tone, Mode, Ambush II, Camber, and Tactic 4 are included, tailored for various riding styles.
• Intended Use: Clubs, foundations, and schools focused on road cycling, mountain biking, city cruising, and more are encouraged to apply.
• Limited Stock: Helmets will be provided based on availability and may be adjusted according to stock limitations. Specialized will make every effort to match helmets with the intended user’s needs. Colour selection is not available.

Application and Timeline:

• Application Approval: Application may be submitted from Tuesday, 3 December 2024 until Friday, 13 December 2024. Applications may expect feedback on their application within two weeks. For more details on the terms and conditions of entry into the program please see www.specialized.com/free-helmet-support.
• Availability: Applications will be considered and approved on a case-by-case basis, subject to the availability of stocks. The approval process will be conducted on a first-come, first-serve basis.

For more details, and to access the application form, visit www.specialized.com/free-helmet-support.