Tag Archives: Specialized

FDJ Suez x Specialized: Bike brand follows Vollering star power

Specialized has announced a strategic partnership with FDJ-Suez, starting in 2025, which sees the Morgan Hill, California, headquartered brand become the team’s official bike partner. The news follows the recent signing of cycling superstar Demi Vollering, joining the French team on a two-year deal. The partnership brings together two key …

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Specialized Europe introduces ‘Gift a Better Ride’ helmet initiative

Specialized Europe GmbH has launched the “Gift A Better Ride – Helmet Support” initiative, a community-focused program aimed at equipping cycling clubs, foundations, and schools with high-quality helmets. By providing helmets at no cost, Specialized strives to promote safety, inclusivity, and accessibility for cyclists of all ages and skill levels. …

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Specialized launch all new Vado SL 2 Carbon

“Calling it an ‘e-Bike’ is an Insult” – that’s quite the statement from Specialized as the brand launches its new cycling-as-transport focused Vado SL 2 Carbon. What’s most encouraging here is the clear, bold, transport-focused messaging. And this theme isn’t just a headline in a press release from the bike …

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Specialized opens new North American office and distribution centre in Salt Lake City

Specialized has announced the opening of a new North American office and distribution centre located in Salt Lake City, Utah. For more than 25 years, Salt Lake City has been home to Specialized’s North America distribution centre. The geographically central location allows for more efficient distribution as well as access …

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Specialized introduce Crux DSW alloy gravel bike

Specialized has introduced a brand-new alloy bike to its three-model gravel line-up with the arrival of the Crux DSW. Featuring the brand’s patented D’Aluisio Smartweld (DSW), Specialized has delivered what it is calling “the lightest alloy gravel bike ever made”. Naturally, the point of inspiration is the carbon Crux, with …

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Specialized introduce S-Works LTD models with SRAM Red AXS

Specialized has chosen the launch of the new SRAM Red AXS as a platform to introduce its S-Works LTD collection, spanning the brand’s 3 carbon fibre framed road bikes. In the UK, this means Tarmac LTD and Aethos LTD will be introduced, including frameset options, with limited edition paint schemes. …

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Specialized update Recon shoe range and add all-new Search helmet

Specialized has this week introduced an updated Recon shoe range and a brand new helmet, the Search, both aimed at an increasingly gravel-focused marketplace. Starting with the Recon, the range naming continues as was, offering 1.0, 2.0 and 3.0 models. The all-new shoes are said to directly benefit from S-Works …

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Cycle Together announce Specialized and Balfe’s Bikes partnerships

Cycle Together, founded by siblings Biola and Kunle Babawale with the common aim of making cycling more accessible and inclusive, has shared news of two new partnerships. These partnerships pave the way for the Cycle Together Cycling Programs, designed to coach and empower Londoners in cycling for leisure and transportation. …

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Specialized in it for the e-bike long haul with the arrival of Porto

Specialized UK is joining the eCargo bike sector with the launch of the all-new Turbo Porto – a first for the brand in the UK. On launch, the brand positions the Turbo Porto as, “meticulously crafted to be the highest performing, most refined, most beautiful way for you, your family, …

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Specialized launches Creo 2, debuts new motor and added gravel capability

Specialized has launched the second generation of the Creo e-bike, the Creo 2. Following from the Turbo Creo SL that launched in 2019, Specialized has introduced a more gravel-specific geometry, increased tyre clearance, an uprated motor and the brand’s proprietary Future Shock 3.0 suspension. The Creo 2 also benefits from …

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