BikeBiz Bicycle and cycling retail news
There’s something for everyone in the new-for-2025 Cube product line-up. That’s the key message from the Bavaria-based manufacturer, who has been busy refining and innovating over the past 12 months.
Hard to argue when the brand has achieved elite sporting success with Tour de France Green Jersey winning road bikes, European U23 men’s and women’s XC Champion-winning mountain bike hardtails, an Ironman World Champion-winning bike, and offers an extensive range of e-bikes, including full suspension options, plus a new take on e-bike touring.
As the brand’s PR announcement points out: “That old adage ‘if it ain’t broke, don’t fix it’ doesn’t cut much ice in (at our) Waldershof, Bavaria headquarters. Designers and engineers have been hard at work and, as a result, the 2025 range has evolved significantly.”
Road
The Attain Road series gets a significant update, inspired by the success of the Litening series in the pro peloton.
With its C:62 chassis designed for comfort and speed – and the ability to fit mudguards – the Attain C:62 is ideally packaged to deliver as both a club and training bike.
On the comfort side, flex stays and a full carbon fork is designed to reduce rider fatigue, even on longer rides or rougher road surfaces – and clearance for tyres up to 34mm translates into plenty of grip and extra cushioning, if needed.
Both the aluminium Attain HPA and the carbon Attain C:62 series feature a semi-aero design with integrated seatpost clamp, stem and cable routing, a full carbon fork and clearance for tyres up to 34mm.
Fast, and comfortable – Attain C:62 SLT
Positioned as offering “Race bike pace and touring bike comfort combined into one perfectly balanced whole”.
Featuring the C:62 carbon semi-aero frame, full carbon fork and premium components, the Attain C:62 SLT is unashamedly championed as “the ultimate endurance machine”.
MTB
The Reaction C:62 andPhenix C:68Xmountain bike hardtails also channel World Cup success into a new breed of elegantly minimalist carbon frames.
The new bikes combine light weight with marathon comfort and podium-capable pace. Both sport race-proven features like integrated cockpit and cable routing, plus an internal seat clamp.
Cube’s evergreen and much-laudedStereo ONE22 full suspension bike, meanwhile, gets a C:62 carbon upgrade. Sitting alongside the existing aluminium model, the premium carbon version offers legendary comfort and control in a more versatile package.
XC weapon – Reaction C:62 SLX
There’s a focused purpose with the Reaction C:62 SLX’s design language, which delivers a light, agile C:62 carbon frame.
The Reaction C:62 SLX is made to do one thing – and one thing only – exceptionally well: Travel as quickly as possible from A to B, cross-country.
Gravel riders also get a new bike, which comes in the form of the light and well-equipped Nuroad C:62, which also features a lightweight C:62 carbon frame and matching fork.
On trend – for a bike that’ll be raced and ridden in a Dylan Johnson-influenced world – tyre clearance for up to 50mm tyres is the new norm’.
The Nuroad C:62 is available with a range of premium, gravel-focussed components.
E-bikes for MTB trail, and A-to-B travel
E-bikes represent a significant chunk of today’s marketplace. Cube has bikes for both MTB trail centre riders and those looking to ditch the car in favour of a bike.
E-MTB
The Stereo ONE range of full-suspension e-bikes has had a complete makeover, with new frame designs and integrated cable routing throughout.
The Stereo Hybrid ONE22 and Stereo Hybrid ONE44 HPA are available with All-road specifications, complete with the new SIC 2.0 carrier as well as mudguards, lights and a kickstand.
The Stereo Hybrid ONE44 HPC features an adjustable angle headset and a 150mm fork, whilst the Stereo Hybrid ONE77 HPC’s clean carbon frame looks and horizontal shock disguising serious off-road potential.
With a mullet setup and 170mm of suspension travel front and rear, Cube delivers a bike that offers truly rugged All Mountain performance.
Go-anywhere e-bike potential is also on offer from the revised, sleeker-looking Reaction Hybrid models. With a choice of Classic, Trapeze or Easy Entry frame styles, a wide range of sizes and the inclusion of the Semi-Integrated Carrier (SIC 2.0) on the All-Road models, there’s something for every rider.
All-mountain – Stereo Hybrid ONE44 HPC Action Team
The Stereo Hybrid One44 HPC AT’s carbon main frame is purpose-built for all-mountain riding, and its Bosch CX drive has the power to make big days out even bigger.
An urban bike needn’t be complicated. With its stepless gears, Bosch power, 625Wh battery and Cube design language, the Supreme Hybrid Deluxe Pro 625 is designed to slot right into daily life.
Designed and specced to be as easy to ride as it is to live with, the Supreme Hybrid Deluxe Pro offers people an e-bike that as a reliable, practical, accessible, new mobility solution, does the job for any and all forms of daily travel.
Pricing and availability
As is the case across the Cube range, top-spec bikes come at prices that will make many look twice. This pricing model is consistent from entry level upward, across the entire Cube product offering.
Interested retailers can contact Cube regional account manager to explore the range in greater detail.
