BikeBiz Bicycle and cycling retail news
Benefit corporation CyTech S.r.l. has announced that its Mexican BikePad production has been rebranded ‘Elastic Interface Made in Mexico’ as part of the restructuring process begun three years ago.
The move sees Benefit corporation CyTech S.r.l. Unify the manufacturing at its Mexican factories, whose products had been distributed under the BikePad label until now, under the aegis of its proprietary brand “Elastic Interface”.
As a result of the reorganisation, the business has been re-introduced under the “Elastic Interface Made in Mexico” name.
The new Mexican line of products comprises 37 models of cycling pads for men, women and a range of disciplines, a flat, thermo-moulded palm for cycling gloves, and a business service with three models of customisable gloves.
The line will be primarily offered under the company’s own brand and for white labelling to the markets in North America and Asia.
The manufacturing base in Yucatan will continue producing thermo-moulded pads, which will now be branded Elastic Interface.
- The Mexican-made products will be incorporated in the Essential and Premium ranges, which are already emblematic of the Venetian brand’s catalogue and product mix.
- The top-of-the-range line, called Exclusive, will continue to be made in and supplied by Italy.
The benefits of the new “Elastic Interface Made in Mexico” collection clearly stem from the products’ excellent value for money, with Mexico strategically positioned against the key markets in Asia and America, whose expansion is one of the brand’s primary objectives, and the optimisation of shipping costs and lead times for these two continents.
Going forward Elastic Interface will be the only label used to brand all the cycling pads made by the San Vendemiano brand in its three factories in Italy, Croatia and Mexico.
With this move the brand establishes itself as the global leader in the production of cutting-edge pads for high-tech cycling shorts and wraps up the corporate restructuring and rebranding process begun in 2021.
About Elastic Interface
Elastic Interface is the ingredient brand that aims to create the most innovative and sustainable paddings for the three body-bike interfaces by harnessing technology to deliver the highest-performing products in terms of breathability, fit and comfort.
The Italian brand’s mission is to innovate product technology so that cyclists are guaranteed their best riding experience. Elastic Interface protects cyclists in over forty countries worldwide.
The brand, owned by benefit corporation CyTech S.r.l., was founded in San Vendemiano, in the Italian province of Treviso, in 2001. CyTech is the inventor of the first elastic pad for cycling shorts.
