BikeBiz Bicycle and cycling retail news
Santafixie, the online store for urban cycling in Europe, based in Barcelona, has signed an exclusive agreement to distribute Stiffi carbon wheels across Europe. Recognised for their innovative design and high performance, these wheels are manufactured in Australia and represent the cutting edge of technology for urban and sports cycling.
Stiffi wheels stand out not only for their high quality but also for their philosophy centred on design, innovation, and the joy of cycling on the track or the streets. As stated in the brand’s mission, Stiffi aims to revolutionise the cycling experience with products that combine functionality and style, turning every ride into a bold statement of passion for unique and unmistakable design. This philosophy is evident, for example, in the Stiffi Shuriken 4 Track wheels.
The brand’s founder, Steven Atkinson, who brings extensive experience in designing cycling components, emphasises that the company is committed to building a global community of cyclists, regardless of the type of cycling they practice. Stiffi wheels can be configured for track bikes, urban fixed-gear or freewheel bikes, and even road bikes with disc or rim brakes.
“We are proud to bring such an innovative brand as Stiffi from Australia to Europe. We know our customers seek unique, exclusive, and distinctive products, and Stiffi perfectly aligns with our vision,” says the Santafixie team.
