Tag Archives: Upgrade

DMR’s Deathgrip has been a stalwart in the UK MTB scene since its introduction in 2017. Now, the brand has unveiled an all-new Deathgrip 2. Head of marketing Mark Noble talks BikeBiz through the details. How do you reflect on the original Deathgrip and its success? Safe to say that …

Upgrade Bikes has announced the addition of Niki Elliott to the newly-created role of accounts manager for the South West of England and South Wales. Elliott is keen to put her passion and experience to the fore and present to a wide network of dealers. Following the announcement, she said: …

British sports nutrition brand Styrkr is introducing its latest addition to the range with the launch of BAR+, a post-workout recovery snack. Bar+ contains 45g of carbohydrates and 15g of protein in a scientifically-proven 3:1 ratio that helps optimise recovery, restoring muscle glycogen levels after a workout – and getting …

Upgrade Bikes has announced the addition of Ali Burns to the new role of account manager for London and the south east of England. Burns takes with him a wealth of brand and dealer-facing familiarity having worked at Evans Head Office, Madison, GoPro, USE, Exposure, and more recently as store …

Fazua has rolled out a host of feature advancements to the Ride 50 firmware, with update bundle v.029 available for all systems (Evation, Trail, Street). With this latest update, riders can expect new features and improvements focused on further enhancing the ride experience. Specialist retailers will also benefit from bundle …

Styrkr, the British sports nutrition business, has added a new product to its range with the introduction of Gel50. Gel50 has been created to be a “quick and convenient energy gel packed with 50g of dual-carbohydrates”, and offered in two flavours – mixed berry and citrus fruits. Designed to help …

Effective from Thursday, February 1, 2024, ABUS, the German manufacturer of locks and helmets, will be available from two new UK distribution partners – Upgrade Bikes, and Bob Elliot – as well as directly from ABUS UK. The move follows significant recent investment by ABUS in the UK. In early …

Fazua has announced a distribution partnership with Upgrade Bikes, a significant step to grow the brand beyond the German-speaking market. The Sussex-based distributor will be responsible for the UK distribution and sales of Fazua spare parts and will carry out both warehousing and the delivery of products. This includes complete …

Upgrade Bikes has announced the introduction of Stan’s NoTubes to its portfolio of brands available to the UK dealer network, with immediate effect. In 2001, Stan’s NoTubes developed a method to replace inner tubes with a liquid sealant to repair punctures instantly. With the removal of the inner tube, off-road …

Upgrade Bikes has announced the introduction of Styrkr nutrition to its portfolio of brands available to the UK dealer network. Styrkr, pronounced [ stir-kuh ], means “strength” in old Norse. The brand is approaching the nutrition market with a unique approach in a bid to “rewrite the rulebook for traditional …