BikeBiz Bicycle and cycling retail news
As we move toward Eurobike 2024, and a growing number of exhibitors being to promote their attendance, the show organisers have shared a detailed overview of the professional speaker schedule and key themes for this year.
The theme tracks of the Eurobike professional programme bundle various formats, conferences, trade fair tours and networking events into a common thread. The collective programme offers a cross-section of content and thus serves as a guide through the extensive professional programme.
Changing the narrative: The conferences and formats of the Inspiration Track offer valuable insights and perspectives that aim to encourage new ideas on the mobility transition.
Across the shows three industry days, six thematic tracks, in particular, will define the conferences. These topics are constantly played out in a triad of knowledge transfer, exchange formats and networking events as part of the conference programme:
- Innovation
- Digitisation
- Sustainability
- Inspiration
- Retail
- People
The specialist programme welcomes the future and discusses the scope for shaping transformation with the industry over four days.
In close cooperation with the umbrella organizations of the cycling industry (ZIV, Zukunft Fahrrad, VSF, CONEBI, CIE), a programme has been curated which integrates the needs of the entire ecosystem and sets the course for necessary changes.
At the same time, there is a strong focus on communicative reach and political and social impact at regional, transnational and international level.
Eurobike 2024 developments:
2024 will see the 32nd Eurobike hosting more than 1900 exhibiting companies, from 62 countries, all grace the Messe Frankfurt venue. The show is spread across some 150,000 m2 in the halls and atriums
At Eurobike 2023, 18,500 people conducted around 40,000 test rides on 1200 test vehicles. For 2024 the test track will be twice as large, further enhancing the demo experience, irrespective of the bicycle type, or rider need.
“It doesn’t matter whether you come to Eurobike as a newcomer or industry expert of the bicycle and ecomobility cosmos. From extensive testing opportunities, captivating shows, special areas and presentations, insights into new career opportunities from the Career Center – there is something for every target and age group,” is how Dirk Heidrich, Eurobike project manager at the organizer fairnamic GmbH sums up the event.
