BikeBiz Bicycle and cycling retail news
Strategic partnerships have been created to help Eurobike attract new target groups and connect existing target groups at the event.
As part of the Eurobike trade visitor programme, specialised conferences for specialist retailers and e-commerce will also take place.
These are presented and curated by strong partners from the respective sectors.
On Friday, July 5, the German Digital Media Association (BVDW) will present the Digital and E-Commerce conference of the bicycle sector.
This format is for all D2C brands, e-commerce players and those who are looking to further develop their own brand’s business model.
Here, digital commerce is more broadly positioned and understood – from retail media to ESG requirements.
Themes will be examined by experts from digital media who bring the added value of an outside perspective and insights from their specific sectors.
Maria Kristalinskaya, head of retail media at adevinta, sheds light on how platform, D2C and store-based retailing can mesh together.
Dennis Götze from Marketing of Moments unites the topics of retail media and digital out of home, Stephan Noller poses the question of corporate ESG and CSRD readiness, while Frank Wichmann from the BVDW provides the framework for the event.
Carsten Rasner, managing director of the BVDW, said: “Digital business models and the use of data are now especially relevant in every industry and sector. We are pleased to be part of Eurobike to provide visitors with a close-up look at the diversity of digital media and the added value of data use.”
Trade magazine SAZ Bike and trade association VSF will be presenting the conference for specialist bicycle retailers.
Retail consultant Florian Schöps will shed light on the biggest challenges in specialist retailing and look at solutions – from recruitment to digitalisation.
Marylin Repp from Retail Garage will address the transformation of retailing, and look at the similar transformation in consumer behaviour. She will be presenting examples of the successful application of gamification and virtual reality, drawing parallels with sports retailing and examining the important topic of community(-ies).
“At Eurobike, we have always brought together the bicycle industry and specialist retailers, and this interaction is more relevant than ever. The professional and economically well-positioned specialist retailers form the backbone of the sector and are an important building block for getting more people to embrace cycling,” explains Fairnamic managing director, Stefan Reisinger.
An expanded partnership with the Hessian Trade Association strengthens the trade fair as a platform for networking, knowledge transfer and promotion of sustainable innovations in retail.
This is reflected in the conferences of the trade visitor programme, but also in trade fair tours and networking events.
The Ecomobility Talk on Thursday, July 4, will focus on small, economical commercial vehicles, which are becoming more and more compelling for urban retailers in particular: whether in logistics, for errand runs or as part of daily work.
As part of the “handel.eco” campaign, the trade association supports this transformation.
Sven Rohde, managing director of the Hessian Trade Association, adds: “Bicycle dealers in Hesse have seen demand for bicycles and bicycle accessories increase in recent years. Bicycle specialty stores are becoming more popular, with young people under 30 in particular buying bicycle accessories.
“The use of bicycles as a means of transport in inner cities has also been increasing for years. As part of our location monitor, we found that more than half of city visitors attach importance to good, extensive cycle paths, especially in the big cities, where the figure reaches 70%. As a trade association, we welcome this development.”
